E-commerce Ops: Syncing Marketing and Logistics
"Our Shopify store, email marketing, and logistics tools never talked to each other. Nobody had a unified view of the customer.", Sofia Rossi, Head of Ops, Verde & Co (Milan, €4.2M revenue)
The Problem: Slow handoffs between the marketing and logistics teams were creating a poor experience for their customers.
The Fix: We built a unified customer order module that pulls data directly from Shopify, adds internal team notes, and automates post-purchase communication.
The Outcome: Handoff times were reduced from days to just hours, and their NPS score climbed by 18 points. It’s an essential setup for ops teams who need to keep their data in sync.
Key Tech: Deep Integrations, Workflow Automation, Unified Dashboards